A Messy Rambling Brand Brainstorm
The annoying thing about doing everything yourself is you have to do everything yourself. The nice is you can do whatever you want.
I am stuck and I think it’s the landing page. Now I like the landing page a lot. I am actually quite proud of it:
It’s worked too. I wanted to communicate an idea in under 6 seconds to see if anyone in the cold anonymous world would sign up, i.e. to see if there was proof of concept.
Here are some notes from the landing page brainstorm. At some point I swapped “zero-calculation” with “words-only” and I think that helped. “Zero-calculation” is long and “z” makes a harsher sound than “w.”
Also very glad I saved this:
Here we still are!
Anyway, the landing page is communicating product but I want to communicate a feeling, an energy.
Because, since writing the landing page, I have also done some offbeat things like put questions on water fountains and set up compliment booths. I want to make a poster, or tagline, that communicates all of this together — communicates a brand not just a box.
The landing page has a lot of orange and pink but I really like the colors and font for the compliment stuff.
PS: I adore the Wieden+Kennedy campaign for Caitlin Clark but guys I have to say I did the asterisk thing first. Should I sent Caitlin Clark a math compliment?
Even with Caitlin Clark, there’s a drastic difference between the product (the shoe) and the branding (nothing special to see here).
As usual, I don’t know what I am doing so I am using The Copy Book: How some of the best advertising writers in the world write their advertising for help:
“If your words can’t surprise you, they won’t surprise anyone else. Very few products are so amazing that all you have to do is tell people that they exist. That’s why every word you write is so important. Use word-play, alliteration, quotes, observations. Whatever it takes to keep the customer gripped. No one ever bored someone into buying a product.”
Here’s what I have so far:
And here is an idea I have that I just might execute. I think I want that tagline to end the blurb, but I haven’t decided between “crazy simple” and “ridiculous” and “ridiculously simple.”
